Oitooitenta
Oiooitenta is a Brazilian cookie brand founded by a friend, created with the ambition of bringing a bold and playful twist to traditional cookies. In 2025, I led the brand’s visual identity development, designing the logo and conducting a packaging exploration study. The goal was to translate the product’s standout feature, its oversized cookies, into a cohesive and memorable brand language.
The chunky, rounded typography reinforces the fun and indulgent personality of the brand, visually echoing the generous size and softness of the cookies. The packaging study explored ways to enhance shelf presence and communicate scale, flavor, and attitude in a simple yet distinctive way.
The result is a visual identity that feels approachable, bold, and unmistakably fun, just like the product itself.
Pictures @gimatiazo
Oiooitenta is a Brazilian cookie brand founded by a friend, created with the ambition of bringing a bold and playful twist to traditional cookies. In 2025, I led the brand’s visual identity development, designing the logo and conducting a packaging exploration study. The goal was to translate the product’s standout feature, its oversized cookies, into a cohesive and memorable brand language.
The chunky, rounded typography reinforces the fun and indulgent personality of the brand, visually echoing the generous size and softness of the cookies. The packaging study explored ways to enhance shelf presence and communicate scale, flavor, and attitude in a simple yet distinctive way.
The result is a visual identity that feels approachable, bold, and unmistakably fun, just like the product itself.
Pictures @gimatiazo
@8/80 @December 2025
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