Canteens, locker-room machines and ramps (CLUBE & ETH Zürich)
Canteens, locker rooms-machines and ramps was a space-and-object workshop organized by CLUBE and ETH Zürich’s Department of Architecture, with visual identity and communication strategy developed by CCarta.
The participants were invited to explore elevated spaces related to sports, work and leisure practices, and then develop objects that could support or expand these activities. Held over four meetings in a dance studio on the rooftop of a downtown building in São Paulo, the workshop was structured daily in two moments: lectures (with guests from different fields of knowledge) and studio sessions. In the end, the works were presented in a open-to-the-public party-exhibition on the same rooftop, a sort of “metalinguistic wrap-up” to expand even further the core concept of the workshop: the city relations, elevated.
The design took inspiration from the physical traces of urban production and process, using typography, colors, and other visual elements that reference architectural documentation and action — such as technical sketches (including Paulo Mendes da Rocha’s original 2000 drafts), architectural blueprints, and “under construction” urban signage.
To promote the workshop, we wanted to step outside the digital realm and play in the physical world for a change — putting up posters in places that share the same social energy we hoped to “bring into the classroom”: bars, cafés, and schools. For the outdoor identity, we chose a bold yellow as the centerpiece. This punchy, monochromatic tone, paired with a quiet (almost sleepy) layout that contrasted with the maximalist chaos of most of the city’s advertising, allowed the workshop’s form to match the strength of its content.
For the workshop itself, we aimed for neutrality: materials were either plain white or a light shade of blueprint-like green.
Guest Lecturers:
322A, Angélique Kuenzle, Guilherme Pianca, Jalaconda, Kosmos, MacIver-Ek Chevroulet, Marina Dalgalarrondo and Raphaela Melsohn
Canteens, locker rooms-machines and ramps was a space-and-object workshop organized by CLUBE and ETH Zürich’s Department of Architecture, with visual identity and communication strategy developed by CCarta.
The participants were invited to explore elevated spaces related to sports, work and leisure practices, and then develop objects that could support or expand these activities. Held over four meetings in a dance studio on the rooftop of a downtown building in São Paulo, the workshop was structured daily in two moments: lectures (with guests from different fields of knowledge) and studio sessions. In the end, the works were presented in a open-to-the-public party-exhibition on the same rooftop, a sort of “metalinguistic wrap-up” to expand even further the core concept of the workshop: the city relations, elevated.
The design took inspiration from the physical traces of urban production and process, using typography, colors, and other visual elements that reference architectural documentation and action — such as technical sketches (including Paulo Mendes da Rocha’s original 2000 drafts), architectural blueprints, and “under construction” urban signage.
To promote the workshop, we wanted to step outside the digital realm and play in the physical world for a change — putting up posters in places that share the same social energy we hoped to “bring into the classroom”: bars, cafés, and schools. For the outdoor identity, we chose a bold yellow as the centerpiece. This punchy, monochromatic tone, paired with a quiet (almost sleepy) layout that contrasted with the maximalist chaos of most of the city’s advertising, allowed the workshop’s form to match the strength of its content.
For the workshop itself, we aimed for neutrality: materials were either plain white or a light shade of blueprint-like green.
Guest Lecturers:
322A, Angélique Kuenzle, Guilherme Pianca, Jalaconda, Kosmos, MacIver-Ek Chevroulet, Marina Dalgalarrondo and Raphaela Melsohn
@CCarta + CLUBE @Mid 2025
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